It’s crucial to understand the distinction between an MSc, MBA, or MA while considering a Master’s in Digital Marketing program.
A Master of Business Administration is known as an MBA. Marketing, finance, accounting, modern management, human resources, business and international law, and statistics are common topics in this field. With electives or project work, an MBA may help you specialize, but it won’t concentrate on just one area. The goal is to gain a deeper understanding of the connections among the various business divisions, with a specific emphasis on leadership.
Being a Masters of Science, an MSc is primarily concerned with the science underlying the topic. Consequently, obtaining an MSc in Digital Marketing enables you to dig into marketing science and its theoretical underpinnings. This naturally makes the degree more academic-focused, championing analysis and research as integral skills. Common subjects for an MSc are accounting, economics, business, and finance. In the context of digital marketing, an MBA or MA is usually more general in the topics it covers and useful for executive applications. While an MSc is typically more focused on digital marketing and more academic – allowing you to master the analytical and research skills needed to become a marketing executive – and what DMI offers as a Master’s program.